Growth Strategy for Technology Ecosystems
Helping B2B technology companies accelerate growth through go-to-market strategy, partner ecosystems, and demand generation.
$30M+
Media and program budgets managed
100+
Partner organizations supported
10+ Years
B2B technology marketing leadership
Services
Strategic marketing leadership and execution for B2B technology companies.
Growth Strategy
Define the roadmap for sustainable growth. Develop go-to-market strategies, market positioning, and organizational alignment that help businesses navigate change and capitalize on new opportunities.
- Fractional Marketing Leadership
- GTM Strategy
- Executive Workshops
Partner Ecosystems
Unlock growth through strategic partnerships. Design partner engagement, co-marketing, and ecosystem programs that strengthen relationships, expand market reach, and accelerate revenue.
- Partner Marketing
- Co-Sell Strategy
- Marketplace Growth
Demand Generation
Build predictable, scalable demand. Create integrated marketing programs that connect strategy, content, media, and measurement to drive awareness, engagement, and pipeline growth.
- Campaign Strategy
- Paid Media
- Marketing Operations
Case Studies
Selected work across technology ecosystems, partner marketing, and GTM strategy.
Intuit QuickBooks Marketplace Growth
Developed and led a multi-channel demand generation strategy that transformed Apps.com into a scalable growth engine, generating 391K+ marketplace visits, 48.7M impressions, and 5.5x traffic growth while increasing app discovery across the QuickBooks ecosystem.
Microsoft Partner Ecosystem Growth
Led partner marketing and co-sell initiatives across Microsoft's partner ecosystem, helping align go-to-market strategies, increase partner engagement, and drive partner-led demand generation across cloud, AI, and security solutions.
EverPure Partner Growth Strategy
Led a strategic ecosystem assessment and partner growth initiative that aligned stakeholders, identified engagement opportunities, and established a scalable framework for long-term channel growth.
Hi, I'm Emily.
I've spent the last decade helping technology companies grow through partner ecosystems, demand generation, and go-to-market strategy.
Most recently, I led integrated marketing programs for some of the world's most recognized technology brands, helping organizations align strategy, execution, and measurement to drive meaningful business growth.
My experience spans partner ecosystems, demand generation, marketplace growth, executive communications, strategic planning, and marketing operations.
Today I work directly with technology companies, agencies, and growth-stage organizations as a consultant and fractional marketing leader.
My experience spans:
- Partner ecosystems
- Demand generation
- Marketplace growth
- Executive communications
- Strategic planning
- Marketing operations
Let's Work Together
Need help shaping a campaign, launching a partner program, clarifying your message, or building a stronger go-to-market plan? Let's connect.