Appgate
Scaling Demand Generation for a Global Cybersecurity Leader
Overview
Appgate sought to strengthen its global demand generation capabilities and increase market visibility for its Zero Trust cybersecurity solutions. The organization needed a scalable approach that could improve audience engagement, optimize marketing performance, and support pipeline growth across key markets.
The Opportunity
As Appgate expanded its market presence, the marketing team needed to:
- Improve campaign performance and audience targeting
- Increase visibility across strategic digital channels
- Strengthen alignment between marketing and sales
- Build a more scalable demand generation framework
My Approach
I led integrated demand generation initiatives spanning strategy, campaign execution, audience development, marketing operations, and performance optimization.
Key responsibilities included:
- Developing global demand generation programs
- Managing paid media and digital marketing initiatives
- Optimizing audience targeting and campaign performance
- Improving marketing measurement and reporting
- Aligning marketing efforts with sales objectives
Results
Audience Growth
Increased website engagement by 139%.
Market Visibility
Achieved 97% impression share across strategic paid search initiatives.
Campaign Performance
Improved audience targeting and marketing efficiency through data-driven optimization.
Sales Alignment
Strengthened collaboration between marketing and sales to support pipeline growth.
Business Impact
The engagement helped Appgate build a more scalable demand generation engine, increasing visibility, engagement, and marketing effectiveness while supporting broader growth objectives.
Expertise Demonstrated
Let's Work Together
Ready to scale your demand generation and drive measurable pipeline growth?