eSentire
Strengthening Global Marketing and Partner Engagement
Overview
As eSentire continued its growth as a leading managed detection and response provider, the organization sought to expand brand visibility, strengthen partner engagement, and support demand generation across global markets.
The Opportunity
The organization needed to:
- Increase awareness across target markets
- Strengthen engagement with strategic partners
- Align marketing efforts across multiple channels
- Support both direct and partner-driven growth initiatives
My Approach
I led integrated marketing and partner engagement programs spanning content, events, channel marketing, demand generation, and stakeholder communications.
Key responsibilities included:
- Managing global marketing campaigns
- Supporting partner marketing initiatives
- Developing content and thought leadership programs
- Coordinating event and demand generation activities
- Aligning marketing, sales, and partner teams
Results
Global Reach
Supported integrated marketing initiatives across North America and international markets.
Partner Engagement
Helped enable and support more than 80 strategic partners worldwide.
Marketing Alignment
Improved collaboration across partner, sales, and marketing organizations.
Program Expansion
Scaled integrated campaigns supporting awareness, engagement, and demand generation.
Business Impact
The programs strengthened eSentire's market presence, enhanced partner engagement, and created a more coordinated approach to growth across direct and channel marketing initiatives.
Expertise Demonstrated
Let's Work Together
Interested in strengthening your partner engagement and integrated marketing programs?