Gem & Eye ConsultingTurning Growth Ambitions into Scalable Marketing Programs
Helping B2B organizations accelerate growth through go-to-market strategy, demand generation, partner ecosystems, and marketing leadership—with deep experience across technology and enterprise markets.
$30M+
Media and program budgets managed
100+
Partner organizations supported
10+ Years
B2B marketing leadership
Services
Strategic marketing leadership and execution for B2B organizations.
Growth Strategy
Define the roadmap for sustainable growth. Develop go-to-market strategies, market positioning, and organizational alignment that help businesses navigate change and capitalize on new opportunities.
- Fractional Marketing Leadership
- GTM Strategy
- Executive Workshops
Partner Ecosystems
Unlock growth through strategic partnerships. Design partner engagement, co-marketing, and ecosystem programs that strengthen relationships, expand market reach, and accelerate revenue.
- Partner Marketing
- Co-Sell Strategy
- Marketplace Growth
Demand Generation
Build predictable, scalable demand. Create integrated marketing programs that connect strategy, content, media, and measurement to drive awareness, engagement, and pipeline growth.
- Campaign Strategy
- Paid Media
- Marketing Operations
Case Studies
Selected work across technology ecosystems, partner marketing, and GTM strategy.
Leading Strategic Growth Initiatives Across a Global Partner Ecosystem
Developed ecosystem growth strategies that increased partner engagement and supported scalable marketplace expansion.
Microsoft Partner Ecosystem Growth
Led partner activation initiatives that strengthened ecosystem engagement and accelerated co-sell growth.
EverPure Partner Growth Strategy
Created a partner growth roadmap that aligned stakeholders and established a foundation for long-term channel success.
Veeam — Case Study Coming Soon
Strategic marketing leadership for Veeam. Detailed case study content is being prepared.
Strengthening Global Marketing and Partner Engagement
Strengthened global marketing and partner programs to support market expansion and channel growth.
Scaling Demand Generation for a Global Cybersecurity Leader
Built a scalable demand generation engine that increased engagement and improved marketing effectiveness.
Hi, I'm Emily.
For more than a decade, I've helped B2B organizations accelerate growth through go-to-market strategy, demand generation, and marketing leadership.
I've led growth initiatives for organizations including Microsoft, Intuit, eSentire, EverPure, and AWS partners, helping teams align strategy, execution, and measurement to drive meaningful business outcomes.
My experience spans complex B2B buying journeys involving executive, technical, partner, and procurement stakeholders, connecting brand awareness, demand generation, partner engagement, and revenue growth.
Today, I work with enterprises, growth-stage companies, and agencies as a consultant and fractional marketing leader, helping teams turn growth objectives into scalable marketing programs.
My experience spans:
- Growth Strategy & Go-to-Market Planning
- Demand Generation & Pipeline Growth
- Partner Ecosystems & Channel Marketing
- Marketplace & Digital Growth
- Executive Communications
- Marketing Operations & Measurement
- Complex B2B Buying Journeys
- Cross-Functional Leadership
Why Clients Hire Me
Executive-level strategic thinking
Hands-on execution experience
Deep partner ecosystem expertise
Demand generation and pipeline growth
Ability to align marketing, sales, and leadership teams
Proven experience scaling programs in complex B2B environments
I have had the pleasure of working with Emily over the course of our brand and demand gen careers on agency and in-house B2B tech marketing teams. She is one of the most effective strategists I know — capable of bringing to bear her diverse set of planning, writing and project acumen across all delivery channels. Her in-depth knowledge of how to deliver smart, data-driven demand gen programs and paid media campaigns that convert leads to closed-won business is extraordinary. She is an extremely dedicated professional that knows how to drive results and is very comfortable working as an individual contributor, collaborating with executives and running large cross-functional teams.
Allison Ellis
Senior Director, Content Strategy @Centersquare datacenters